You’ve seen it happen.

You tick all the boxes. You’ve got the experience. You nailed the interview.

But someone else — with fewer qualifications — lands the job.

It’s frustrating. And if we’re honest, it can feel unfair.

But there’s a reason it happens. And it has very little to do with skill.

In this week’s video, I explore the real reason hiring doesn’t always go to the “best” person on paper. It’s not about luck. And it’s not just about “who you know” either.

It comes down to trust. And trust isn’t built in the interview — it’s built long before the job even exists.

So, what can you do about that?

That’s what the video is for:

• You’ll learn why hiring decisions are shaped by fear, risk, and familiarity
• You’ll get two clear, practical strategies for building visibility and trust — without being pushy or fake
• And you’ll walk away with small, actionable steps you can take this week to stay top-of-mind in the right circles

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🎓 Want to go deeper?

If the video resonates, you might find my course useful too:
Find Your Next — Or First — Project Management Job.

It’s a step-by-step guide to navigating the modern job market, building the right kind of network, and landing a role without burning out. I used the exact approach to land a job in just two weeks — during one of the most competitive periods we’ve seen.

Right now, there’s a special offer available for subscribers.
👉View the Find Your Next – Or First – Project Management Job course details here